“In victory, deserve it. In defeat, need it!” Sir Winston Churchill regarding Pol Roger Champagne
On Christmas Eve, 1831, Pol Roger was born the son of a lawyer. By the age of 18 he opened his Champagne house in Épernay, in the Champagne region of France. Today, his young dream is one of the most respected Champagne producers in the world.
In the 21st Century, we have become accustomed to technology CEO’s who have barely gotten out of puberty, but long before Mark Zuckerberg or Bill Gates there was Pol Roger, sharing a different kind of social network, extraordinary Champagne.
The house’s most prestigious label is the Cuvee Sir Winston Churchill. According to legend, Pol Roger was Churchill’s favourite Champagne and possibly his most beloved alcoholic beverage. The house also has the distinction of holding the Royal Warrant as the purveyors to Queen Elizabeth II.
Today, the house of Pol Roger is still owned by his descendants. They produce Champagnes that are distinctive blends between Chardonnay and Pinot Noir grapes.
The family is part of the Pimum Familiae Vini (Latin: “First/best families of wine”). Established in 1993, this association was created to provide the oldest viniculture families with a pedigree of their longevity and their status as a family-owned vineyard.
On the World Stage
Pol Roger has the distinction of having some of the highest quality Champagnes. Unlike other vintners, the house has remained small enough to be intimate and hands-on. Pol Roger produces about 110,000 cases a year, whereas Dom Pérignon produces over 2 million bottles each year.
The primary export market for Pol Roger is and has been the UK. Since the 1860’s, Brits have been the primary consumers of Pol Roger outside of France. In the United States and elsewhere in the world, Pol Roger is recognised by discerning Champagne drinkers, but, due to its small production, is unlikely to ever become the trendy Champagne of musicians and actors.
The Premier Vintage – Sir Winston Churchill
After Churchill’s death, Roger put a black border around all of the labels of Brut that they shipped to the UK. Later, they rebranded one of their premium vintages for the former Prime Minister of the Great Britain. The vines that make up the Cuvee Sir Winston Churchill were producing grapes during Churchill’s years at No. 10 Downing Street.
Pol Roger is easily one of the best brands of Champagne in the world. Outside of France and some parts of Great Britain, it is not well-known. Those of us who love this Champagne want to keep it that way.